The Segments feature helps you to filter, target, and engage a certain group of contacts. The Segments are used in the Contacts and Engage features. The Custom Properties are also useful when you create your segments.

In this article, you'll learn how to create a complete sequence of emails.

Step 1: Create a parent segment

First, you need to decide what type of contact you'll be working with. Currently, all new contacts are either labeled as Visitor or Lead, unless you manually update the state to Customer. 

Use Case	Segment Title	Property	Operator	Rule
Any type of emails that require a sequence (onboarding/cold outreach/etc. emails	Give it a specific title that is easily identifiable	If you wish to segment by default contact state: Click on Add Properties Select State	Choose one of the operators: equal is not equal to	Choose one of the states: Visitor Lead Customer
If you wish to segment by your custom property: Click on Add Properties Select one of your custom properties	Choose one of the operators: equal is not equal to	Type in the Custom Property title
Adding on to the above properties, if you wish to engage Leads who haven't reached out/replied to you with your email Click on Add Properties Select Integration	Choose does not equal	Choose your email integration from the dropdown list (This means, once someone replies to your email, they will no longer be in this parent segment and will no longer receive future emails from this sequence.)

Creating a parent segment is useful if you wish to add another requirement (property) in this whole sequence instead of adding it individually to all subsegments. For example, you can add the "email validation = equals = valid" rule on to the parent segment.

Step 2: Create subsegments

1. Click on "New Segment"
2. Choose the parent segment
3. Create a subsegment with these parameters:

Use Case	Segment Title	Property	Operator	Rule
Welcome / Onboarding drip emails	Onboarding - Day X (email sends on the X-th day after contact creation)	Select Created at	Select will occur after on following n-th day	Type in "now-Xd/d"

Repeat the above step for Day 2, Day 3, etc. emails.

Step 3: Prepare your email content

You can create a simple content straight from the email editor in the Engage feature. Or you can create an Email Template, if you're working with an email content that is going to be continuously used.

Step 4: Create a new message with Engage

1. Go to Engage feature
2. Choose Auto Message
3. Select Email
4. Choose your segment
5. Choose "Every Day" in the Schedule