Overview

A drip email campaign is an automated set of pre-written emails that go out based on a specific timeline or user behaviors. In this article, we will cover these 2 types of drip emails:

• Onboarding – These messages provide a “push” to new subscribers to help them set up their account or begin utilizing your platform or store.
• Lead nurturing - These messages are designed to convert a lead when they sign up to receive a free offer, i.e. ebook, sample, template, etc. by filling out a Form.

In order to set your drip campaign you need to do the following:

1. Identify which type of drip campaign you're planning. Are you onboarding your customers or nurturing your leads?
2. Prepare your contact collection process:
   1. if onboarding, install the erxes script
   2. if nurturing leads, create an erxes Form and install it on your website
3. Set up your Segments
4. Create your auto Campaign

Onboarding Drip Campaign

Create your segments

• Parent Segment: 
• Sub Segments:

Lead Nurturing Drip Campaign

Create your segments

• Parent Segment: 
• Sub Segments:

If you were to set the Segment with just one filter and set the Campaign schedule as "every minute", that means the person who fills out the form will receive the email every minute again and again. We're planning to improve this process.